What You Know About Startups Is Wrong

Reddy’s new book says what we know about startups is wrong

K.P. Reddy, BCE 1994, published his first book Feb. 5. "What You Know About Startups Is Wrong" aims to set the record straight on entrepreneurship and startup culture. (Photo Courtesy: The Combine)

Drawing from his 25 years as a self-professed serial entrepreneur — and some hard-earned lessons — K.P. Reddy has set out to correct some of the mythology around startups in a new book out Feb. 5.

Monday, February 5, 2018
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